A generative key visual for the annual exhibition of the design department of the university of applied science Berlin. To connect the creative and engineering courses of the department, a generative design mark was created, that should show the change that is happening in Schöneweide, the area around the campus.

Each of the seven courses from the department is getting a line assigned. Depending on its quantity of students, the line becomes longer or shorter. Connected to a seven-sided figure there‘re plenty of possibilty by changing the order of lines.

Werschau Poster CloseupWerschau Poster Closeup

Everytime someone is crosses the light barrier at the entrance, a computer is generates a new logo, which is projected on a videowall next to the entrance and also replaces the logo from the website.