A generative key visual for the annual exhibition of the design department of the University of Applied Sciences Berlin. To connect the creative and engineering courses of the department, a generative design brandmark was created, that presents the cultural change, happening in Schöneweide (the area around the campus).
Each of the seven courses from the department is getting a line assigned. Depending on its quantity of students, the line becomes longer or shorter. Connected to a seven-sided figure, there‘re plenty of possibilty by changing the order of lines.
Everytime someone crosses the light barrier at the entrance, a computer generates a new logo, which is projected on a videowall next to the entrance and also replaces the logo from the website.